Hi! I'm Jen and I help overwhelmed female entrepreneurs create a hustle and burnout free social media strategy! You don’t have to post everyday or become a full time content creator to succeed in your business!
I deleted 2,000 Instagram followers 😱
Hi Reader!I removed 2,000 followers from my Instagram account. On purpose. Voluntarily. Without being hacked. 😅 Why? This account is old old. Like “different-business-era, different-life-era, different-font-preference” old. Over the years I unconsciously collected inactive followers, people from completely different niches, accounts that haven’t posted since 2021, and yes… a follow-for-follow phase that I do not recommend unless your goal is to build a digital graveyard 👻 For a while I kept wondering why my reach felt so weird. “Why are my stories getting 8 views?” “Why does Instagram act like I’m whispering into a void?” Then I realized - if half your audience is no longer interested, Instagram gets very confused about who should see your content. So I did a proper follower clean-up. What I want is not as many followers as possible. I want the right people. The women who actually care about low effort marketing and building a soulful business that doesn’t require sacrificing their nervous system for engagement. Honestly, I’d rather have 3,000 people who genuinely want to be here than 5,000 people who followed me during my “let’s follow everyone and hope for the best” era. (Hello 2019) So if your account feels stuck, don’t just ask: “How do I get more followers?” Ask: “How many of my current followers are actually still here?” Sometimes the most strategic growth move is a little less “more more more” and a little more Marie Kondo but make it Instagram. 😅 In case I removed you, sorry! It was nothing personal, I just thought your account was inactive because of not posting for years, you are of course welcome to follow me again (link below). 🩷 Speak soon!
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Social Media Without Hustle and Burnout
Hi! I'm Jen and I help overwhelmed female entrepreneurs create a hustle and burnout free social media strategy! You don’t have to post everyday or become a full time content creator to succeed in your business!
Hi Reader! I know you’re not lazy 🫶 You’re just tired. Overwhelmed. Burned out. Maybe even struggling with chronic illness, mental illness or adhd. Maybe you are a mom (iykyk). You don’t have time or energy to run a business, take care of your health and on top of that post everyday on social media 🥵 Angry Bbc Two GIF by BBC I know what it’s like. And that’s exactly why I created THE LAZY GIRL METHOD 💅 It’s a strategy to simplify. Automize. Create low effort content with high impact. Does...
Hi Reader! I am re-branding! And my business name Soulful Star Design is now … Lazy Girl Content! 💅 (lazygirl.content on Instagram and TikTok!) I have been feeling for a while like something is missing, and that I wanna make a change. And I feel like this is the perfect time since I’m just starting up my business again after maternity leave. If you have followed me for a while, you know I have been struggling with burnout and that I have been passionate about helping other business owners...
Hi Reader! I recently read an article in Entrepreneur where Megan said success isn't about being seen. It’s about being understood. Megan have had so many viral videos, before even having a record deal she became a known rapper for her freestyle talent. She said: “People share things for the sake of being seen — versus being understood,” she says. “I never was trying to just be seen. I wanted you to feel something. When you see me, I want you to feel like, ‘Oh my gosh, I know her. Or I want...